Our Life Story

Our journey to become a leading Life Insurance specialist.

TAL's history

We’re proud of our origins, starting way back in 1869 with the creation of the Government Life Insurance Office in New Zealand.  Since then, we’ve grown significantly. Here’s our story so far.


It begins in New Zealand. The Government Life Insurance Office is created there and quickly develops an outstanding reputation as a specialist life insurer.

new zealand


Our journey continues in Australia. The Government Life Insurance Office is renamed TOWER and enters Australia with the purchase of Adriatic Life Insurance. They have expertise from their base in Europe, and bring more ways for customers to buy.

plane wing


TOWER increases their reach by purchasing Friends Provident Life Assurance. The financial futures of more Australians can be protected by offering tailored solutions through more advisers.


TOWER becomes a force in the industry with the purchase of FAI Life. This positions TOWER within the top tier of insurers in the Australian market.


TOWER expands how their customers’ insurance can be structured with the purchase of PrefSure Life Limited, looking after thousands of Australians via their super. Soon after, TOWER Australia is born. The business separates from TOWER New Zealand and is listed on the Australian Securities Exchange (ASX).


TOWER Australia leaves the ASX to become TAL, a wholly-owned subsidiary of the Dai-ichi Life Group. This cements our position as Australia's specialist voice of life insurance.



TAL launches the Affinia dealer group to provide a home for risk-specialist advisers.


TAL acquires Lifebroker, to support consumer choice and a competitive life insurance market.


TAL’s current CEO, Brett Clark, is appointed after almost 10 years with the business.


TAL reaches the milestone of paying over $1 billion in claims in a year, living true to our promise to protect the lifestyles of Australians.


TAL launches its direct to consumer product range making TAL Life Insurance more accessible to more people than ever before.  This embodies the fundamental principle that we firmly believe: that Australians should have choices in how they access life insurance, and cover options that can be tailored to suit their own needs and preferences.


TAL SpotChecker launches nationally offering free professional skin checks to Australians. The objective of this initiative is to educate more Australians on the importance of skin safety and help detect and prevent skin cancer.


TAL acquires Suncorp’s Australian Life Insurance business.


TAL reaches a new milestone of paying $2.7 billion in claims in 2020.


TAL reaches a milestone of protecting 5 million customers1 and their families. We're immensely proud of the contribution we make and the help we provide to Australians when they need us most.

our story
  1. Based on customer covers in force across Group, Retail and Direct and there may be duplicate lives insured.

  2. Claims statistics based on total claims paid under TAL Life Limited and TAL Life Insurance Services Limited insurance products (including funeral insurance) between 1 April 2023 and 31 March 2024.

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