TAL enters agreement for CountPlus to acquire Affinia Financial Advisers

2023 -

Leading Australian life insurer, TAL, has today entered an agreement to sell its financial advice licensee, Affinia Financial Advisers Limited (Affinia), to CountPlus Limited (CountPlus).

The best interests of Affinia practices, advisers and their clients were considered in the decision to review the future ownership of the business and enter into this agreement with CountPlus, a leading financial advice and accounting firm. Australians need and deserve greater access to affordable financial advice. CountPlus is best placed to continue to enable Affinia’s strategy, grow and support Affinia advisers and their clients.

TAL Group CEO and Managing Director, Brett Clark, said, “We are pleased to have found in CountPlus a business which shares Affinia’s commitment to financial advisers and passion for delivering high quality financial advice to its clients.

“Financial advisers have a vital role in the community through helping Australians make financial decisions and plan with confidence for the future. We remain committed to supporting and building lasting relationships with advisers and will continue to advocate for the value financial advisers deliver to their clients and community.

“We wish Affinia together with CountPlus a successful future and we look forward to an ongoing partnership with CountPlus and their advisers.”

Hugh Humphrey, Chief Executive Officer at CountPlus, said, “This strategic acquisition clearly cements CountPlus as the leading advisory firm and positions CountPlus as a major player in the future of wealth management in Australia.

“The acquisition is terrific news for CountPlus investors and continues to evidence the disciplined execution of our growth strategy. It brings the scale that we have been pursuing in Wealth, and builds on our already stable base.

“Affinia advisers have a reputation for delivering quality financial advice which makes them a natural fit for our community. They have particular strength in delivering risk advice to clients, an area of growth opportunity for CountPlus,” Mr Humphrey added.

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2024 © TAL Services Limited a Dai-ichi Life Group Company.

"TAL is Australia's leading life insurer" based on Inforce premiums for risk only life insurance policies, NMG Consulting (2023).

Any financial product advice is general in nature only and does not take into account any person’s objectives, financial situation or needs. Before acting on it, the appropriateness of the advice for any person should be considered, having regard to those factors. Persons deciding whether to acquire or continue to hold life insurance issued by TAL should consider the relevant Product Disclosure Statement (PDS). The Target Market Determination (TMD) for the product (where applicable) is also available. Life insurance issued by TAL Life Limited ABN 70 050 109 450 AFSL 237848.